When you think of presentations you’ve been to that really had an impact on you, what do you remember most? It probably wasn’t the Powerpoint slides. Powerpoint is a great tool, if used correctly. But too many people make the mistake of trying to let the slides speak for them, packing in so much content [...]
What should be your organizational policy on social media in the workplace?
Smart marketers exchange control over messaging to reach customers through social media influencers.
Innovation isn’t nearly enough to create long term value.
How do you leverage the Internet to stay in touch with customers?
Employees today expect flexibility in the workplace. If you have unhappy employees, it transfers to all areas of your business, reducing productivity and even customer satisfaction. The key is to listen to employees and institute work-at-home, flex shifts and other guidelines that meet your business needs while also meeting theirs.
Keeping up with the Web can be a real challenge. Think the Web isn’t relevant to your business? Well, think again. Even if your in a low tech sector, the Internet may be the best way to reach new customers and grow your business during these challenging economic times.
Start an authentic conversation with your customers. More than ever, corporate marketing needs to master the use of blogging and social media to build brand loyalty and compete in a quickly shifting Internet landscape.
Make an unhappy customer your best customer!
Assign your executive team to boost sales.
